Bumber Sticker (Just Wear It)

A particular caption which captures my eyes is the phrase, “Just Wear It”. The phrase is posted in many places, from bulletin boards, to buildings, but mainly advertised as bumper stickers. Why this one phrase in particular has a major significance is because it promotes safe sex. Sex in general is a touchy topic, one which people tend to refrain from, but others try to educate on. Teenagers would rather not talk about sex as a general topic so advertisers have found a way around talking to promote their product, which is safe sex.

            The advertisers of today know that people tend to not want to talk about certain things that make them uncomfortable, so by making large bulletins and stickers it gets them more open with a certain topic. To promote safe sex they use mainly bumper stickers, showing in the shape of a condom with the phrase inside, “JUST WEAR IT”. The usage of capital letters makes the statement bold and stands out in order to catch a wide audience of sexually active people. By demanding people to “JUST WEAR IT”, and have safe sex; people see how easy it would be. To just wear it would make life much easier telling a wide variety of people that there are no consequences if you do, but there may be if you don’t.
            In today’s society in which many began having sex at a younger and younger age, mainly due to main stream television broadcasting; you see daily news of STD alerts and awareness. The just wear it campaigners are the ones who are trying to alert people of such things. They have seemed to sum up their entire meaning in just one phrase, a phrase which sends out an alert aiming at people’s mental thoughts. By doing this they have accomplished more than most people have done by talking about sex, instead they advertised a simple slogan that people can view on their own time. The advertisers know that people pay attention to simple facts like this so they used it to their advantage. Seeing and hearing random phrases like, “JUST WEAR IT”, will make the unconscious mind think of this constantly, and when it comes time for the action of sex, people will remember to do the right thing, and wear a condom.
            In general wearing a condom is supposed to protect against getting pregnant, and contracting such diseases as HIV, and AIDS. It’s so simple to wear a condom when having sex that you should be able to remember to just wear it. The just wear it campaigners don’t understand why you, “JUST WOULDENT”, wear one due to simplicity of just wearing it. As a bumper sticker this add reaches far parts of the world where such awareness is not seen. By helping to promote you help to possibly save lives as the world becomes safer and knows how, and why to use condoms. Everyday someone see’s this sticker and thinks to themselves that the next time they have sexual intercourse they’ll remember to, “JUST WEAR IT”.